Audi – Le Mans 2011

Client:

PIXOMONDO | Munich

Project Description:

AIM was part of the PIXOMONDO team which animated three parts of this year's Le Mans highlight film by AUDI. These three parts of the highlight film were shot in superslowmotion in order to underline the dynamic of the respective sequences. For each part, a special system of icons and logos has been developed, which intertwines with AUDI's overall visual concept. In addition, AIM developed a variety of info graphics for this project.

Task Area:

Research, styleframes, visual concept, infographics, 2D animation