“Breaking through the noise” is a collaborative zine created by Christian and Daniel Dueckminor. Enjoy!
The munich based designstudio “AIM” was founded by Christian Dueckminor in 2006, after graduating from Blocherer School Munich with a degree in communication design. He then moved to London and graduated from Middlesex University London with a Bachelors degree in graphic design and a Masters degree in moving image. Since 2006 Christian successfully enriched his body of work by participating and directing various graphic design and motiongraphics for a huge variety of projects. In cooperation with Pixomondo he created visual content for Volkswagen, Audi and Red Bull. He took the opportunity of working in Genf and China twice in order to realize on-location projects at the respective Motorshows. In addition he had the privilege to work for ProSieben Sat1, the biggest television broadcaster in Germany. In late 2012 he returned to Blocherer School as a passionate part-time teacher to share his business experiences, techniques and methods that he had gained in graphic design over the years.
AIM is a full circle designstudio, specializing in thinking, acting and communicating Design. It is our main goal, to create and consult valuable brand identities. To visualize and communicate our clients’ unique and personal brand- “stories”, we plan, direct and produce high quality content for Graphic-, Print-, Motion-, Interactive- and On-Location-Channels. By analyzing and contextualizing our clients’ references, status quo and business vision we identify the most efficient touch points with their audience, based on their needs, values and believes. To achieve state of the art innovations and outstanding results which are “Breaking through the noise”, it is the studios business model to focus on the intersection of three diverse disciplines. These disciplines are art, design and technology. One of our most important goals is to create useful and valuable products in cooperation with our clients and for their audiences.
We are always interested in working with innovative, future oriented passionate clients, studios, agencies, designers and artists. Before creating visual content, it is our approach to start thinking about the core idea of the project, followed by the focus of the needs of an specific audience. To enhance the full potential of the project, we work with a dynamic process of research and development in collaboration with our clients.
“Human Brand Relation” is a basic model that explains the relation between human needs and brands. This is relevant for split offs, startups and companies that want to reinvent themselves, or are repositioning and heading towards new directions. It is our goal, to define the brand identity and touch points with their customers and identify and visualize these information in an info graphic. This approach helps to position the brand in a later step.
With our work, we want to make a difference, accomplish personal relevance and by that, change for the better. In order to get noticed, one has to attract attention. This is most successful when one is different from the average. In this very free and loose phase we develop Styleframes and key visuals as a guideline for later projects. We call this phase “Breaking through the noise”.
Multichannel storytelling is basically our approach to communicate brand values by the use of different channels. It is the total amount of relevant channels which are important to reach potential buyers and transform them into new customers first and then into longterm customers later. We focus on the communication of the companies’ story and -vision. During this phase we communicate the brand identity, values and the unique selling point of our client. We plan, direct and produce high quality content for Graphic-, Print-, Motion-, Interactive- and On-Location-Channels.